Although my editorial career started in print, editing a music magazine in the late ’90s, I’d been obsessed with web publishing since I wrote a college essay about it in college way back in 1996. I started blogging in 2000, and recognized immediately that my mid-’90s digital publishing dreams had come true. I continued writing for magazines and newspapers and wrote a book, but my work has always been mostly focused on web publications. I launched offbeatbride.com in 2007 as a way to promote my book, but the website’s popularity was insane — and since 2009, I’ve been focused full-time on what offbeatbride.com has become: an online publishing network start-up called the Offbeat Empire, which serves close to 4 million pageviews a month.
Launched January 2007 | 1 million monthly readers
“Offbeat Bride is one of the highest-trafficked wedding blogs in the world.” -ThinkSplendid
I’m the publisher of the web’s most popular website for nontraditional couples, featuring daily posts about wedding trends, advice, and bride profiles for 1 million unique visitors a month. I built traffic from scratch using SEO and SMO techniques, and now receive over 2.6 million monthly pageviews. As publisher, I act as director of business development, ad sales, and marketing, and manage an editorial staff of three. Offbeat Bride also partners to produce a national series of non-gross alternative wedding expos.
Launched February 2011 | 420k monthly readers
Offbeat Bride for the rest of life! Dedicated to helping readers create a comfortable space for themselves, Offbeat Home & Life celebrates occupants as much as we ogle over home decor and lifestyle topics like sex, relationships, and family. 420k monthly unique visitors.
2009 – 2013 | 175k monthly readers
Launched as Offbeat Mama in September 2009, over four years Offbeat Families developed a committed following among nontraditional parents in the US and abroad. The site ceased publishing new posts in 2013, but continues to have an active Facebook community and still gets 175k unique visitors a month.
Launched February June 2011 | 7k monthly readers
Offbeat Empire is just the meta blog for the business, where I write about web developing, editing, community management, and more of the nitty-gritty behind-the-monitor workings of a small bootstrapped media start-up.