As an award-winning copywriter with a decade of experience, I’ve touted software, lawn gnomes, nose hair trimmers, and just about everything in between. I’ve written copy for print and web advertisements, coordinated the copy for marketing campaigns and press releases, and developed style guides and copy for online applications. While I’ve mostly worked within the web/tech industry, I’ve also written for gaming companies, newspapers, and non-profits.
Redmond, WA | 2007 – Present
Manage and execute the sourcing of compelling content, news and stories about Microsoft’s people, products, technology and locations for Microsoft’s Staffing Marketing department. Founded Microspotting, a blog dedicated to covering the unexpected stories of the supposedly-evil empire. Write, photograph, and produce weekly blog features for Microspotting, and manage marketing and promotion of site. Oversee social media campaigns such as Facebook applications, groups and fan pages.
Articles written about my work at Microsoft:
- Podcast of my panel appearance at BlogHer Business conference in NYC April 2008
- Microsoft Gives PC Guy a Makeover, eWeek, February 13, 2008
- How’d you land that great job?, NWSource, March 12, 2008
- Microspotting on KUOW’s Sound Focus, KUOW, March 4, 2008 (43 minutes into the show)
Seattle, WA | 2006 – 2007
Wrote and edited web content for Web 2.0 social networking service. Stripped marketing and technical jargon from existing copy to make it conversational and accessible to non-technical users. Partnered with Product Managers and designers to adhere to tight product roll-out deadlines in a fast-moving start up environment.
Seattle, WA | 2000 - 2005
Produced up to 30 editorial reviews a day for Outdoor Living, Kitchen, and Consumer Electronics departments of leading online retailer.
A few of the hundreds of bizarre products I reviewed:
Seattle, WA | 2002, 2003 - 2004
Worked within a busy Creative Marketing department to produce advertisements, press releases, direct marketing pieces, web site content, and other marketing materials used by a Pulitzer Prize-winning daily newspaper. Internal clients included advertising, circulation, newsroom, and corporate communications departments. Received an “Excellence in Circulation” certificate from International Newspaper Marketers Association for a packet sent to new subscribers in 2003.
- 2-for-1 print advertisement campaign
Campaign increased sales over 400% from previous year.- School Guide print advertisement campaign
- Public relations campaign for Civil Liberties Celebration Honorary Committee
Online and print components of campaign to boost NWclassifieds listings
El Segundo, CA | 2003
Develop marketing, promotional, and technical content for a top-10 web hosting company and its five brands. Responsibilities include making technical material accessible to non-technical users, working with marketing department to establish and maintain brand voice and company tone, and developing corporate web pages in tandem with a team of designers and programmers. Emphasis on deadline-driven, quick-turn around projects.
- Provided content for Bigstep.com redesign
Worked with team of designers and programmers to relaunch the website of an award-winning webhosting service. Result: 400% sales increase first month after relaunch.- Launched HostSave.com’s Blog-It! Service
Assisted in product development and brand management of a new, pre-installed weblogging client integrated with commercial web hosting services. Acted as weblog product consultant to Business Development department. Result: 2.6% penetration (almost 1600 installs) from existing HostSave customers within 60 days of launch.
