After spending a decade writing award-winning marketing copy for websites, gaming companies, newspapers and non-profiles, I’ve spent the last few years shifting my focus to strategic online marketing and public relations. I use social media and online tools to share stories, expose and influence trends, and shift the public’s attention to stories that I think warrant a closer look.
Redmond, WA | 2007 – Present
It’s my job to use social media to show you that working at Microsoft is awesome.
MICROSPOTTING
My biggest project has been the founding, producing, and marketing of Microspotting.com, a public relations blog dedicated to covering the unexpected awesomeness inside the supposedly-evil empire. I interview and photograph employees, and then write and produce weekly profiles for Microspotting. I also manage organic social media marketing and promotion strategies.
CORPORATE PHOTOGRAPHY
Somehow through my work with Microsoft, I’ve also become a Corporate Photographer. I acted as Photography Editor for the redesign of Microsoft’s Global Careers website, with my photography making up roughly 50% of the photos used on the site.
Press coverage about my work at Microsoft:
Seattle, WA | 2006 – 2007
Wrote and edited web content for Web 2.0 social networking service. Stripped marketing and technical jargon from existing copy to make it conversational and accessible to non-technical users. Partnered with Product Managers and designers to adhere to tight product roll-out deadlines in a fast-moving start up environment.
Seattle, WA | 2000 - 2005
Produced up to 30 editorial reviews a day for Outdoor Living, Kitchen, and Consumer Electronics departments of leading online retailer.
A few of the hundreds of bizarre products I reviewed:
Seattle, WA | 2002, 2003 - 2004
Worked within a busy Creative Marketing department to produce advertisements, press releases, direct marketing pieces, web site content, and other marketing materials used by a Pulitzer Prize-winning daily newspaper. Internal clients included advertising, circulation, newsroom, and corporate communications departments. Received an “Excellence in Circulation” certificate from International Newspaper Marketers Association for a packet sent to new subscribers in 2003.
- 2-for-1 print advertisement campaign
Campaign increased sales over 400% from previous year.- School Guide print advertisement campaign
- Public relations campaign for Civil Liberties Celebration Honorary Committee
Online and print components of campaign to boost NWclassifieds listings
El Segundo, CA | 2003
Develop marketing, promotional, and technical content for a top-10 web hosting company and its five brands. Responsibilities include making technical material accessible to non-technical users, working with marketing department to establish and maintain brand voice and company tone, and developing corporate web pages in tandem with a team of designers and programmers. Emphasis on deadline-driven, quick-turn around projects.
- Provided content for Bigstep.com redesign
Worked with team of designers and programmers to relaunch the website of an award-winning webhosting service. Result: 400% sales increase first month after relaunch.- Launched HostSave.com’s Blog-It! Service
Assisted in product development and brand management of a new, pre-installed weblogging client integrated with commercial web hosting services. Acted as weblog product consultant to Business Development department. Result: 2.6% penetration (almost 1600 installs) from existing HostSave customers within 60 days of launch.
