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As an award-winning copywriter with eight years of experience, I've touted software, lawn gnomes, nose hair trimmers, and just about everything in between. I've written copy for print and web advertisements, coordinated the copy for marketing campaigns and press releases, and developed style guides and copy for online applications. While I've mostly worked within the web/tech industry, I've also written for gaming companies, newspapers, and non-profits.
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Manage and execute the sourcing of compelling content, news and stories about Microsoft's people, products, technology and locations. Help drive the channel strategy for the best methods of delivering such content via MS careers web site, social media methods like blogs, print collateral, recruiting sales guides, video/audio, etc. Manage the creation and editing of this content to assure the content meets standards of quality, accuracy, subject matter and timeliness.
Wrote and edited web content for online recruiting service. Stripped marketing and technical jargon from existing copy to make it conversational and accessible to non-technical users. Partnered with Product Managers and designers to adhere to tight product roll-out deadlines in a fast-moving start up environment.
Produced up to 30 editorial reviews a day for Outdoor Living, Kitchen, and Consumer Electronics departments of leading online retailer. Worked both on-site in Seattle, WA, and off-site in locations such as Memphis, TN. Senior writer for Outdoor Living department, 2001.
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A few of the hundreds of bizarre products I've reviewed:
•Conair Cordless Nose and Ear Hair Trimmer
•Droll Yankees YF Yankee Flipper Bird Feeder
•Fellowes Home/Office Small Size Laminating System
•George Foreman BBQ Fork
Worked within a busy Creative Marketing department to produce advertisements, press releases, direct marketing pieces, web site content, and other marketing materials used by a Pulitzer Prize-winning daily newspaper. Internal clients included advertising, circulation, newsroom, and corporate communications departments. Received an "Excellence in Circulation" certificate from International Newspaper Marketers Association for a packet sent to new subscribers in 2003.
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•2-for-1 print advertisement campaign
Series of in-print advertisements deemed a major success for The Seattle Times Circulation Department. 2003 2-for-1 campaign increased sales over 400% from 2002's results.
•School Guide print advertisement campaign
Management described advertisement as "exceeding expectations," resulting in almost 1500 guides sold within 10 days of launch.
•Public relations campaign for Civil Liberties Celebration Honorary Committee
•Online and
print components of campaign to boost NWclassifieds listings
•Press release
Develop marketing, promotional, and technical content for a top-10 web hosting company and its five brands. Responsibilities include making technical material accessible to non-technical users, working with marketing department to establish and maintain brand voice and company tone, and developing corporate web pages in tandem with a team of designers and programmers. Emphasis on deadline-driven, quick-turn around projects.
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•Provided content for Bigstep.com redesign
Worked with team of designers and programmers to relaunch the website of an award-winning webhosting service. Project involved partnering with marketing department to refocus brand strategy and then rewrite all copy on website. Result: 400% sales increase first month after relaunch.
•Launched HostSave.com's Blog-It! Service
Assisted in product development and brand management of a new, pre-installed weblogging client integrated with commercial web hosting services. Acted as weblog product consultant to Business Development department, and also developed all marketing and technical copy for product.
Result: 2.6% penetration (almost 1600 installs) from existing HostSave customers within 60 days of launch.
•Developed online marketing content for Bigstep.com
Worked with Online Marketing department, designers, and product managers to develop content for online marketing campaign to promote Bigstep.com. Content produced included several banners (example 1, example 2) and splash pages. Result: 55% increase in daily and weekly sales averages in the first week.
Edited online help files and user interface elements for Microsoft Windows for Express Networks. Worked closely with writers, senior
editor, and project managers. Responsibilities included making complex material accessible to non-technical users, creating and maintaining a
component-specific style sheet, and editing for consistency and compliance with Microsoft style guide.
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